An online marketplace is a platform that connects sellers and buyers through the internet, thus creating efficiency. Individuals as well as businesses can list their products or services on their storefronts within the marketplace platform. The online platform serves as the mediator and leverages services such as search, product categorization, order management, and seamless payment systems, among others. Online marketplaces enable anyone to buy anything and everything with just a few clicks, with sellers given vast access to the global audience.
